Stories from Field to Fork: Meet Farmer Paul Lee of Kay Lee Farms, a Market Match vendor

Stories from Field to Fork: Meet Farmer Paul Lee of Kay Lee Farms, a Market Match vendor
Kay Lee Farm is a 70 acre family farm in Fresno, CA. Operated by farmer Paul Lee and started in 1980 by Paul’s parents who emigrated from Laos, the farm continues to employ four family members alongside hired staff. Kay Lee Farm started out selling Asian leafy green produce to wholesale brokers, but the farm… Read more »

Why does Market Match invest in Small Farmers and Farmers’ Markets? Interview with Efren Avalos, owner of Avalos Farm

Why does Market Match invest in Small Farmers and Farmers' Markets? Interview with Efren Avalos, owner of Avalos Farm
Market Match provides extra money to CalFresh recipients to afford fresh fruits and vegetables across the state at over 290 sites to make fresh and nutrient dense food more affordable. But why does Market Match prioritize produce grown by California small farmers instead of just any large-scale industrial farm? It’s because we know we need… Read more »

Love Linda Vista Farmers Market, Ecology Center’s partner in San Diego, Makes Strides to Keep Market Match and Fresh Food Access

Love Linda Vista Farmers Market, Ecology Center’s partner in San Diego, Makes Strides to Keep Market Match and Fresh Food Access
The neighborhood of Linda Vista in San Diego almost lost the Market Match program, a federal and state-funded grant program led by the Ecology Center that provides a dollar-for-dollar match on CalFresh/SNAP spending at participating CA farmers’ markets. Market Match–a safety net program meeting the growing needs of low income Californians during and post-pandemic–led to… Read more »

Thirsty Thursdays Return to the North Berkeley Farmers’ Market

Thirsty Thursdays Return to the North Berkeley Farmers’ Market
  Thirsty Thursdays at the North Berkeley Farmers’ Market brings local wine, craft beer, food, live entertainment, interactive activities, local business participation, artisan and nonprofit vendors, and more to the The Ecology Center Farmers’ Market every Thursday (October 12, 19, 26; November 2, 9) from 3pm to 7pm. As a family-friendly gathering place, Thirsty Thursdays… Read more »

North Berkeley Farmers’ Market Lifts All-Organic Rule to Boost Inclusivity and Variety

avocadoes, lemons, and oranges for sale at the Berkeley Farmers' Market
  In an intriguing and exciting development, the North Berkeley Farmers’ Market plans to broaden its product selection and help foster small vendor inclusivity by removing its all-organic certified vendor requirement. The decision to lift the all-organic certification mandate for agricultural vendors at the North Berkeley market comes as a response to challenges surrounding product… Read more »