Market Match

Market Match is California’s healthy food incentive program, which matches customers’ federal nutrition assistance benefits, like CalFresh and WIC, at farmers’ markets. The program empowers low-income customers to make healthy food choices and benefits hundreds of small and mid-size California farmers.

Led by the Ecology Center, in 2019, Market Match is being offered at more than 260, across the state, by 45 community-based organizations and farmers’ market operators.