If you participated in the football festivities this past Sunday, you were one of over 108 million Americans who tuned in for the game – and the big budget ads. There was one commercial that didn’t make the cut, and we think it’s an important one for more Americans to see. SodaStream is a tiny competitor to soda giants Pepsi and CocaCola, but they take a stab at them and their inefficient disposable plastic bottles used to deliver their product. It’s a well-aimed ad with an important concept: companies who provide alternatives to plastic, and deliver a comparable product, should broadcast that message far and wide. Americans need viable alternatives to industry dinosaurs who contribute to our waste, plastic and environmental woes. Head to Grist for more.
The Superbowl Ad You Didn’t See
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