The Science of Sugar & Its Bitter Impact on Health, 9/4/14

The Science of Sugar & Its Bitter Impact on Health, 9/4/14
Are all calories the same? What’s all the fuss about sugar? Sugary drinks are causing health epidemics and driving up medical costs. At a panel event at the Hillside Club on September 4, Robert Lustig, John Swartzberg, June Tester, and Pat Crawford will share the latest research and discuss the impact on our future. This… Read more »

Poster Contest for Berkeley vs. Big Soda Campaign

Poster Contest for Berkeley vs. Big Soda Campaign
Berkeley vs Big Soda (BvBS) is excited to announce the launch of a poster contest. Big Soda will spend millions of dollars in their efforts to defeat soda taxes in Berkeley and San Francisco this fall. To win, we’ll need to use every weapon in our arsenal, including terrific imagery. “They say a picture is… Read more »

Our Farmers’ Market Finder Tool Is Helping Californians Locate Healthy, Fresh Food

Our Farmers' Market Finder Tool Is Helping Californians Locate Healthy, Fresh Food
Last week, Bay Area Bites, the food blog arm of KQED, published a piece on our Farmers’ Market Finder tool. FMFinder.org is becoming the go-to for anyone looking for a Farmers’ Market near them in California, and its features allow CalFresh and WIC recipients to find farmers’ markets to spend their benefits. This tool is… Read more »

Update: City Council Votes Unanimously to Place Soda Tax on Berkeley Ballot

Update: City Council Votes Unanimously to Place Soda Tax on Berkeley Ballot
On Tuesday July 1, the Berkeley City Council voted unanimously and enthusiastically to place a soda tax measure on the November 2014 ballot. If voters approve the measure in November, Berkeley would be the first US city to tax sugar-sweetened drinks. BeyondChron published an article busting the beverage industry’s myth that a soda tax is… Read more »

East Bay Express Covers Berkeley Vs. Big Soda

East Bay Express Covers Berkeley Vs. Big Soda
The latest edition of the East Bay Express is out, with a feature on Berkeley’s proposed 2014 ballot measure to place a tax on distributors of sugar-sweetened beverages. The article outlines the Berkeley Vs. Big Soda campaign as a grassroots effort to stanch rising levels of obesity and diabetes, especially among low-income communities of color.… Read more »