You probably remember the successful soda tax in Berkeley during the 2014 election. That same election year, there was a proposed San Francisco soda tax that failed to pass. Now, two years later, that could change as Berkeley’s neighboring cities are taking steps to increase health awareness by proposing their own taxes on sugar-sweetened beverages… Read more »
On March 28th, 2016 the Ecology Center released “Berkeley vs. Big Soda,” a short film that tells the story of how a community fought the powerful beverage industry to pass a tax on the distribution of sugary beverages.
The movie features campaign footage and is told by the diverse coalition members that coalesced to support… Read more »
Participants left our first Soda Series event last night with tons of information about the unique ways sugary drinks are absorbed by our bodies. Panelists also shared why we need to take action: sugar sweetened beverages are contributing to an expensive and harmful diabetes epidemic sweeping through this generation. Our next event focuses on the… Read more »
1 in 2 children of color will get diabetes in their lifetime. This is one of the main reasons why the Ecology Center is involved in the Healthy Child Initiative, the effort to put a one-cent-per-ounce tax on sugary beverages. We have linked a factor in our environment that is making us sick and killing… Read more »
The Healthy Child Initiative is a campaign to put a sugar-sweetened beverage tax on the November 2014 ballot. At a packed meeting on Tuesday, City Council unanimously approved taking the first step for it to be included on the ballot, by including it in a community poll of potential ballot measures. If passed, Berkeley would… Read more »
Inspiring and building a sustainable, healthy, and just future for the East Bay, California, and beyond.