Brokaw Ranch Company

Will Brokaw

Hank and Ellen Brokaw began their business as a backyard avocado and citrus nursery in the mid-1950s. In 1967 they purchased the Lemoravo Ranch in Soledad where they planted avocado and citrus trees after establishing eucalyptus windbreaks. In 1977, they purchased the 130-acre Cheravo Ranch in Santa Paula.

Only 6 of the 130 acres were planted in avocados when the Brokaw family purchased the Santa Paula ranch — the remainder was empty pastureland. On some portions of the property the soil was infertile, while other areas were thick with generations of organic debris. Thirty years later, they are farming all 130 acres. They produce an abundance of citrus, subtropical tree-fruits, and avocados for Farmers’ Market-retail and wholesale. In Soledad they farm Hayward Kiwis and 5 varieties of avocados.


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Markets:South Berkeley (Tuesday)Downtown Berkeley (Saturday)Season:
December – OctoberProduct: Avocados, specialty citrus, subtropical tree-fruitsFarmer's Name: Will BrokawMailing Address: 34-E Hangar Way
Watsonville, CA, CA 95076
Email: willbrokaw@sbcglobal.net
Phone: (831) 761-9086
Website: http://www.willsavocados.comFarm Location:
Santa Paula, Ventura County, CA and Soledad, Monterey County, CADistance From Berkeley:
375 miles from Santa Paula, and 125 miles from Soledad.Soil Type: Loam, sand, gravel, clayWater Source: Dedicated wellAbout the Farm:
Family business run by Ellen Brokaw, along with offspring Debbie, Rob & Will, and 11 year-round & 15 seasonal employeesOrganic Certification: Not Certified OrganicFertilizer: Gypsum, manure, UN32, Phosgard, KTS & chelated micronutrients.Weed Control: Hand weeding, mulching and Rely 280 & Makaze herbicidesPest Management: Aphytis Melinus, Cryptolaemus Beatle & M. Californicus (IPM beneficials), Agri-mek (avocado thrips), Kocide & Microthiole (copper for guava & mango mold) and Actara (required by CDFA for ACP control).Acreage: 200 acres