Market Match is California’s healthy food incentive program that matches customers’ CalFresh nutrition assistance benefits at farmers’ markets and other farm-direct sites across the state. The program empowers customers to make healthy food choices and benefits hundreds of small and mid-size California farmers.
Led by the Ecology Center, Market Match is being offered at more than 250 sites in partnership with over 50 community-based organizations and farmers’ market operators. Participating sites can be found with the Farmers’ Market Finder.
Stories about Market Match program:
Stories from Field to Fork: Meet Farmer Paul Lee of Kay Lee Farms, a Market Match vendor
/
Increased Funding for Market Match Meets Increased Need for Healthy Food Dollars