Market Match

Market Match is California’s healthy food incentive program that matches customers’ CalFresh nutrition assistance benefits at farmers’ markets and other farm-direct sites across the state. The program empowers customers to make healthy food choices and benefits hundreds of small and mid-size California farmers.

Led by the Ecology Center, Market Match is being offered at more than 250 sites in partnership with over 50 community-based organizations and farmers’ market operators. Participating sites can be found with the Farmers’ Market Finder.

Stories about Market Match program:

Stories from Field to Fork: Meet Farmer Paul Lee of Kay Lee Farms, a Market Match vendor

 

Why does Market Match invest in Small Farmers and Farmers’ Markets? Interview with Efren Avalos, owner of Avalos Farm

 

Food Access in the Central Valley – Introducing F-Street Bakersfield Farmers’ Market, new partner with Market Match

Big Victory for Market Match, but the Fight Isn’t Over!

Ecology Center’s food justice work in the East Bay: Launch of first grocery store location for Market Match in West Oakland

Market Match is Saved! Governor Newsom Restores Funding

Save Market Match Coalition Rallies in Sacramento

Love Linda Vista Farmers Market, Ecology Center’s partner in San Diego, Makes Strides to Keep Market Match and Fresh Food Access

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Market Match Supports Rural Communities in California

Increased Funding for Market Match Meets Increased Need for Healthy Food Dollars

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