Market Match

Market Match is California’s healthy food incentive program, which matches customers’ federal nutrition assistance benefits, like CalFresh and WIC, at farmers’ markets. The program empowers low-income customers to make healthy food choices and benefits hundreds of small and mid-size California farmers.

Led by the Ecology Center, it is offered at more than 230 farm-direct sites, including 180 farmers’ markets, across the state, in collaboration with 30 regional community-based organizations and farmers’ market operators.