Market Match

Market Match is California’s healthy food incentive program that matches customers’ CalFresh nutrition assistance benefits at farmers’ markets and other farm-direct sites across the state. The program empowers customers to make healthy food choices and benefits hundreds of small and mid-size California farmers.

Led by the Ecology Center, Market Match is being offered at more than 250 sites in partnership with over 50 community-based organizations and farmers’ market operators. Participating sites can be found with the Farmers’ Market Finder.

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