Market Match is California’s healthy food incentive program, which matches customers’ federal nutrition assistance benefits, like CalFresh and WIC, at farmers’ markets. In 2013, Market Match was offered at 140 farmers’ markets across the state by over a dozen community based organizations and farmers’ market operators.
Market Match empowers low-income shoppers to make healthy food choices by overcoming financial barriers. It supports job creation, local economic development, and civic engagement by leveraging the benefits of farmers markets for a broader community. Further, Market Match helps stabilize and support rural communities by providing an additional income for small farmers selling at farmers’ markets.
HOW IT WORKS
STEP 1. Find the farmers’ market nearest you that offers Market Match incentives. You can use our NEW Farmers’ Market Finder page for information on CalFresh, WIC and Market Match participating farmers’ markets across the state.
STEP 2. Use your EBT card or your WIC benefits. Ask at the market’s information booth or market manager how to use your CalFresh EBT card. The market staff person will swipe your card and you will receive CalFresh EBT tokens to spend on any eligible food item at the market.
STEP 3. Receive your Market Match tokens. The market staff person will match your CalFresh and WIC benefits, providing you with Market Match tokens to spend on fruits and veggies.*
STEP 4. Get more fruits and vegetables. Spend the Market Match tokens with any farmer in the market that sells fruits, vegetables, nuts and food plant starts.
* While supplies last, some restrictions apply. Talk to your farmers’ market manager for details on your local Market Match program.
In 2013, Roots of Change partnered with the Ecology Center to transition the program’s oversight, convening, and leadership. The Ecology Center is working to unify the branding and delivery of the program and to expand its scope to markets across the state in 2014 and beyond.
CALIFORNIA MARKET MATCH CONSORTIUM
There are currently 12 member organizations running Market Match at 138 certified farmers’ markets throughout the state: Agriculture and Land-Based Training Association (ALBA), Agricultural Institute of Marin (AIM), Alchemist Community Development Corporation (CDC), Coastside Farmers’ Markets, Ecology Center Farmers’ Markets, Fresno County Economic Opportunities Commission (EOC), Hunger Action Los Angeles (HALA), North Coast Growers Association’s (NCGA), Pacific Coast Farmers’ Market Association (PCFMA), Phat Beets Produce, Puente de la Costa Sur, Sustainable Economic Enterprises of Los Angeles (SEE-LA), and Visalia Farmers Market Association.
OFFER MARKET MATCH: Market Match relies on the dedication, hard work and passion of market operators and community partners like those in the CMMC. Fill out the application below or contact us if you are interested in adding a Market Match program to your market. Applications will be processed in the order they are received. Applications should be submitted no later than end of business, February 10th, 2014.
VOLUNTEER: The Market Match program needs volunteers for community outreach projects and at-market administration. There may be a Market Match program in your area.
DONATE: In 2013 so far, we’ve served over 31,000 Market Match customers, impacting the take-home revenue for almost 1,000 California farmers. We want to continue this great work and expand Market Match to more markets across the state. We need your help! Your donation will allow us to offer this amazing program to the California communities most in need.
Our other funders include:
Atwater Village Neighborhood Council
Bank of America
C.C. Meyers Foundation
City of Elk Grove
First 5 LA
Humboldt County Department of Health and Human Services
Marin Health and Human Services
Pacific Coast Farmers Market Association
Sacramento City Council Member Steve Hansen
Sacramento Natural Foods Co-op
Sierra Health Foundation