As a Northern California farmer with a short season, Jordan Gatto has found that it is it is hard to compete in the fresh vegetable market. This fact, combined with a love of cooking, led Jordan to explore the possiblility of adding value to his fresh vegetables through processing. Over time, he honed in on tomato juice and tomato sauce as workable value-added products for the farmers’ market.
The goal at Gattonelli is to produce the purest, healthiest, and most flavorful products available. To Jordan, “pure” means that he grows the ingredients he uses himself. “Healthy” means that he adds no salt or sugar. The flavor of his products is “summer,” and he works hard to capture that summer freshness in every bottle. Jordan began farming on his own in 2003 after working for, and learning from, a number of organic farmers. As a student at UC Santa Cruz, he studied farming and gardening at the Center for Agroecology and Sustainable Food Systems. Jordan says, “As a young farmer I still have a lot to learn out in the field from other farmers and from the customers. Thanks to all!”
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Covelo, CA 95428
(707) 983-6979 Covelo, Mendocino County, CA 185 miles Clay Well Gattonelli is owned and managed by Jordan Gatto. He hires 1 employee to help on the farm during peak season. Certified Organic Compost and cover crops Hand weeding Use of annual crop rotations 5 acres