10 ways we moved the needle in 2014

10 ways we moved the needle in 2014
Here’s what’s inspiring us to think big for 2015: 1. We helped pass Measure D, doing what we always do: convening, creating content-rich events, engaging the community, and changing the environment so it supports health, justice, and resilience. 2. Market Match expanded to 153 farmers’ markets in California, creating 46,412 purchases of affordable fruits and… Read more »

City of Berkeley Announces Measure D Panel of Experts Application, Deadline 1/17/15

City of Berkeley Announces Measure D Panel of Experts Application, Deadline 1/17/15
Exciting news! The City of Berkeley is moving forward with implementation of Measure D. Today, City Council shared the announcement below about the creation of the Panel of Experts. The panel will advise Council on how to spend proceeds from the tax. Interested applicants should fill out and return the application available here to the… Read more »

What’s Next for Berkeley’s Soda Tax?

What's Next for Berkeley's Soda Tax?
Dear Friends of the Ecology Center, On November 4th, Measure D passed. Not only that, Berkeley’s sugar-sweetened beverage tax won with 75% of the vote: a landslide! A small community took on one of the world’s largest industries and prevailed, against all odds. The American Beverage Association poured millions of dollars into our city and… Read more »

We Did It: Berkeley Beat Big Soda

We Did It: Berkeley Beat Big Soda
Thank you, Berkeley, for being so amazing! Thank you for passing Measure D! Berkeley’s sugar sweetened beverage tax passed last night with a 75% landslide vote. In a time of such political darkness, our local politics are a shining light of true democracy. This is a watershed moment: a tale of a small community taking… Read more »

This Saturday: Mexico’s Soda Tax with Raj Patel, 9/27/14

This Saturday: Mexico's Soda Tax with Raj Patel, 9/27/14
A year ago, Mexico was the first in the world to pass a national soda tax, to combat the world’s highest obesity rate. Early results show that the tax has effectively reduced sales of soda by 10%. What can we learn from our neighbor about protecting our kids’ health? Is Mexico’s effort to curb excess… Read more »