Participants left our first Soda Series event last night with tons of information about the unique ways sugary drinks are absorbed by our bodies. Panelists also shared why we need to take action: sugar sweetened beverages are contributing to an expensive and harmful diabetes epidemic sweeping through this generation. Our next event focuses on the… Read more »
Berkeleyside, Berkeley Voice, and other local media have picked up on the story about Big Soda’s first move to bully Berkeley over its soda tax. Read on for our press release about the lawsuit.
Industry-funded opponents of Berkeley’s soda tax are suing the City of Berkeley over phrases in the Measure D ballot statement. The… Read more »
The Ecology Center strongly supports the Berkeley Soda Tax, which will be on the ballot in November. We are part of a wide grassroots effort, fighting for the health of the next generation. August and September are prime times for canvassing and phone banking for the Berkeley vs. Big Soda campaign, so we urge our… Read more »
Berkeley vs Big Soda (BvBS) is excited to announce the launch of a poster contest. Big Soda will spend millions of dollars in their efforts to defeat soda taxes in Berkeley and San Francisco this fall. To win, we’ll need to use every weapon in our arsenal, including terrific imagery.
“They say a picture is… Read more »
On Tuesday July 1, the Berkeley City Council voted unanimously and enthusiastically to place a soda tax measure on the November 2014 ballot. If voters approve the measure in November, Berkeley would be the first US city to tax sugar-sweetened drinks.
BeyondChron published an article busting the beverage industry’s myth that a soda tax is… Read more »