The mission of Global Exchange’s Fair Trade Program is to successfully market fairly-traded products in order to (1) increase benefits for producers and consumers through economic fairness, mutual respect, and understanding, and (2) build support for a more sustainable system of trade. They strive to pay a fair price to disadvantaged producers and to support producer-initiated efforts to improve their quality of life. In addition, they seek to increase understanding and activism of U.S. consumers about unfair trade practices and the fair trade alternative.
