From media to policy pathways, our program Market Match continues to gain exciting traction. The program was covered by KQED’s California Report, highlighting how the program works to help low-income shoppers afford healthy fruits & vegetables, and helps farmers increase their sales to make ends meet. At the same time, the piece shared how the program has expanded in California, and has room to grow still – hopefully aided by support from Sacramento. That’s where AB 1321 comes in.
Demand and interest for the program outpaces available resources, and AB 1321 would help establish a state grant program for healthy food access programs like Market Match. That bill continues to move forward – it has successfully passed out of the California State Assembly, and last week it passed out of the California Senate Committee on Agriculture. The bill will soon be heard by the Senate Appropriations Committee. If successful, it will next be heard on the Senate floor. For more information about what you can do to help support this bill, please visit the Roots of Change website.