General Advertising Information

When you advertise in Terrain, you contribute directly to the efforts we make to educate people about pressing environmental concerns. You receive targeted exposure to highly aware, committed people who manage their buying choices with care and discrimination.

The printed magazine reaches over 14,000 people throughout Northern California, chiefly in San Francisco, Alameda, Contra Costa, Sonoma, and Mendocino counties as well as the Central Valley. We average about 8,000 web hits per month. Our readers, who often reach us through searches on environmental topics, are smart, curious individuals who buy consciously and actively search out sustainable businesses and products. Many are interested in social justice, food security, energy, and building community. Others are new to the movement and have found us due to an interest in health and other environmental concerns.

For more detailed information, please contact us to request a media kit. Call 510.548.2220 ext.230, or email terrainads@ecologycenter.org.

Circulation and Outreach

Terrain is distributed widely to Ecology Center members and to active adults, high school, and college students all over Northern California. The magazine is available free at retail outlets such as health food stores, outdoor gear shops, bookstores, cafes, and nurseries. We also distribute to libraries and to medical offices. Copies of Terrain are mailed to organizations, politicians, city planners, scientists, and activists, as well as to paid subscribers from in- and out-of-state. Terrain readers are from all walks of life and are committed to greening the world through community and local initiatives. For green businesses and those serving active families, Terrain offers a targeted audience of smart readers who support our advertisers with their dollars.

Distribution Breakdown

50% direct distribution
20% subscribers and Ecology Center Members
10% Bay Area schools, environmental organizations, and policymakers
20% nationwide outreach and promotional distribution

Terrain Ad Policy

Terrain strives to provide its readers with consumer choices for environmentally and socially sound products and services. Advertisers must fit within the Ecology Center’s mission of promoting environmentally and socially sound practices. Terrain’s acceptance of any advertisement should not be considered an endorsement of the product and/or service advertised or for the company that manufactures, distributes, or promotes such product or service. Terrain recognizes and maintains a distinct separation between advertising content and editorial content. Terrain seeks out locally owned and green businesses and offers a 10% discount to these organizations. We decline any advertising that we believe is false, libelous, exploitative, or hateful. We appreciate and encourage diversity. We reserve the right, at any time, to decline advertising copy.

Web Ad Specifications

Call 510-548-2220 x230 for ad rates and print/online packages.

General Information:

• Web ads appear on the Terrain homepage and on Terrain article pages.
• Ad must be accompanied by a URL link that is active when submitted.
• If ad background is white, it must have at least a dark one-pixel border.
• We are not responsible for errors in advertisements.

Ad dimensions:

• 728x90 banner
• 160x600 skyscraper
• 300x250 rectangle

Format Guidelines:

• We accept GIF, JPG, Flash, or Flash video files.
• File size limit is 25K for all ads.
• Animated .gifs must stop looping after three rotations.
• Flash files must be clickTAG enabled.
• Video ads may auto-play, but audio must be initiated by the user.

Deadlines:

• Space Reservation: seven working days prior to first day to run.
• Material Deadline: four working days prior to first day to run.
• Cancellation: three working days prior to first day to run.
• Once an ad campaign is running, we require 72 hours advance notice to perform any adjustments (banner creative, URL changes, etc.).