Chances are you’ve seen an ad by Monsanto, or one of the other big six agri-business giants – Bayer, BASF, Dow, Syngenta, and DuPont round out the club. Most of us recognize an ad easily and understand its motives to impress feel good branding upon us, and create more profit for the company. With the… Read more »
by Debra Berliner, Climate Action Coordinator
Walk down the aisles of most stores and prepare to be inundated with the language of “green.” From Safeway to Saks, products claiming to be “sustainable,” “all natural,” “ecological,” or “earth friendly” cover the shelves. Turn on the TV or open the newspaper and you’ll be flooded with “green”… Read more »
Recently, the Ecology Center held a Regenerating Solutions Salon on the topic of greenwashing. Here’s an example of a company’s greenwashing attempt, and a great response to counter it!
When a PR firm working for Dow Chemical contacted Anna Lappé, author of Diet for a Hot Planet: The Climate Crisis at the End of Your
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You’ve seen them on billboards, TV commercials, newspaper and Internet ads: businesses claiming to “go green.” “Going green” is trendy but how can you discern genuine sustainable action from a PR prank? How can you tell which companies are walking the talk and which are just trying to cash in by using the term “green”?… Read more »