Greenwashing and the Ecology Center’s Solution Salons

Greenwashing and the Ecology Center's Solution Salons

by Debra Berliner, Climate Action Coordinator
Walk down the aisles of most stores and prepare to be inundated with the language of “green.” From Safeway to Saks, products claiming to be “sustainable,” “all natural,” “ecological,” or “earth friendly” cover the shelves. Turn on the TV or open the newspaper and you’ll be flooded with “green”… Read more »

Exposing Dow Chemical’s Greenwashing

Exposing Dow Chemical's Greenwashing

Recently, the Ecology Center held a Regenerating Solutions Salon on the topic of greenwashing. Here’s an example of a company’s greenwashing attempt, and a great response to counter it!
When a PR firm working for Dow Chemical contacted Anna Lappé, author of Diet for a Hot Planet: The Climate Crisis at the End of Your … Read more »

The Red Flags of Greenwashing: A Regenerating Solutions Salon 8/18/11

The Red Flags of Greenwashing: A Regenerating Solutions Salon 8/18/11

You’ve seen them on billboards, TV commercials, newspaper and Internet ads: businesses claiming to “go green.” “Going green” is trendy but how can you discern genuine sustainable action from a PR prank? How can you tell which companies are walking the talk and which are just trying to cash in by using the term “green”?… Read more »