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Dell Shareholders Urged to Examine
All Aspects of Company's Performance
Groups question environmental policy, responsibility for growing
problem of electronic waste
May 1, 2002
Austin, TX -- Investors, business analysts, students, and environmentalists
are putting Dell Computer Corporation's environmental performance
and corporate policy under close watch and calling on the company
to match its profit and sales performance with industry leadership
for the growing problem of discarded electronic products, so-called
"e-waste."
"We want Dell Computer to take the same degree of responsibility
for used and obsolete personal computers here in the U.S. as the
company does in European countries," says Robin Schneider,
Executive Director of Texas Campaign for the Environment (TCE).
"In Europe, Dell takes back old equipment free of charge
from all consumers. European producer responsibility laws require
this of the company, ensuring that the products are kept out of
landfills and incinerators and their valuable materials are reused
or recycled. Our simple question to Dell Computer is 'Why do American
consumers and the American environment deserve second-class treatment?',"
continues Schneider.
Discarded electronic equipment represents one of the fastest growing
waste streams in the industrialized world, as tens of million
of personal computers alone become obsolete every year in the
United States. Fewer than 10% of these obsolete computers are
recycled, and, as documented recently, many of those that are
destined for "recycling" are instead shipped to Asia
for dismantling under horrific conditions. Consumer electronics
contain varying amounts of potentially hazardous materials such
as lead, mercury, cadmium, PVC plastics and brominated flame retardants.
"Our recent report, Dude, Why Won't They Take Back My Old
Dell sparked considerable interest among consumers and professional
recyclers," says David Wood, Program Director of GrassRoots
Recycling Network (GRRN) and organizing director of the national
Computer TakeBack Campaign. "The TakeBack Campaign is targeting
Dell because of the company's market leadership, calling on the
company to match that leadership with outstanding environmental
performance and industry leadership for producer responsibility.
Consumers understand this message; in one day the campaign collected
in Austin over 1,000 signed postcards to Michael Dell. Product
end-of-life take back should be built in at the time of purchase,
not simply tacked on when the equipment is discarded and certainly
not passed on to local governments and taxpayers," continues
Wood.
The Computer TakeBack Campaign is a national effort involving
two dozen organizations in fifteen states promoting producer take
back of obsolete consumer electronics. The Campaign's platform,
available on-line at www.grrn.org/escrap, promotes phase out of
hazardous materials, developing local recycling infrastructure
to safely manage discarded electronics, and a ban on export of
hazardous e-waste, in addition to manufacturer end-of-life take
back. The Campaign is co-coordinated by the Silicon Valley Toxic
Coalition and GRRN.
In November 2001 the Campaign released its annual Computer Report
Card, which evaluated the relative environmental performance of
over thirty computer equipment manufacturers on four broad measures.
Dell Computer scored a mere 16 out of a possible score of 68,
while the industry leaders scored as high as 35. Dell has fared
poorly in each of the Computer Report Cards issued since 1999.
The 2001 Computer Report Card is available on-line at www.svtc.org/cleancc/pubs/2001report.htm.
On the agenda for Dell's July 2002 annual shareholder meeting
is a resolution filed by Calvert Asset Management calling on the
company to prepare a report examining the firm's potential liability
for e-waste and the feasibility of establishing a take-back program
of the sort endorsed by the Campaign. Similar resolutions were
filed with other major personal computer manufacturers. At the
recent H-P annual meeting the resolution was supported by over
8% of the voting shares. Information about Calvert's environmental
advocacy is available on-line at www.calvertgroup.com/sri_620.html.
"Calvert's resolution is focused squarely on Dell's bottom
line. Regardless of the likely shareholder vote on this issue,
we think Dell's management should support the question and act
quickly to minimize the company's e-waste liability," says
GRRN's Wood.
Business Ethics magazine recently ranked the Top 100 American
Companies on various measures of social and environmental performance.
Dell Computer was notably absent from the list, while other computer
equipment makers like IBM, HP, Intel, Compaq, Lexmark and more
were graded in the Top 100. The full report is available on-line
at www.business-ethics.com/100best.htm.
"Dell is a major figure in Austin. Texas Campaign for the
Environment is working on the national Computer TakeBack Campaign
because we think Dell can and should be doing more than it is.
We join a growing chorus of voices calling attention to Dell's
policies and performance and urge shareholders to look broadly
at what makes for a healthy bottom line," says TCE's Schneider.
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