Happy Boy Farms

Greg Beccio

Owner Greg Beccio has been growing organically for over 20 years in the central coast region of northern California. Happy Boy Farms is based near Watsonville, and tends to multiple plots of land in neighboring counties. Each field has a unique microclimate and soil structure, creating a multitude of growing conditions for a wide array of row crops, chosen and planted specifically for each region and season.

All crops are harvested, washed, and packed by hand, and are delivered at peak freshness to farmers’ markets, local restaurants, and retail locations in the greater Bay Area. Signature products include baby mixed salad greens with edible flowers, tender leafy greens, juicy specialty melons, flavorful heirloom and dry-farmed tomatoes, as well as potatoes, sweet potatoes and many varieties of herbs.

The achievements and prolonged existence of the farm are directly due to the dedication and enthusiasm of the Happy Boy employees, some of whom have been with the farm since its beginning, well over a decade ago.


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Markets:North Berkeley (Thursday)Downtown Berkeley (Saturday)Season:
Year-RoundProduct: Heirloom & dry-farmed tomatoes, specialty melons, potatoes, sweet potatoes, herbs, baby greens, and edible flowersFarmer's Name: Greg BeccioMailing Address: P.O. Box 1076
Freedom, CA 95019
Email: mgbeccio@cruzio.com sales@happyboyfarms.com
Phone: (831) 476-3276
Website: www.happyboyfarms.comFarm Location:
Watsonville, Santa Cruz County, CA; Gilroy, Santa Clara County, CA; San Juan Bautista, San Benito County, CA; and Chowchilla, Madera County, CADistance From Berkeley:
90 miles, 75 miles, 100 miles, and 150 miles, respectivelySoil Type: Loam, Sandy Loam, and heavy loamWater Source: Wells and irrigation canalsAbout the Farm:
Happy Boy Farms is owned and managed by Gregory Beccio. He has a staff of over 35 full-time, year-round employees, and 110 employees at peak season.Organic Certification: Certified Organic by CCOF since 1989Fertilizer: Cover crops, fish emulsion, and feathermealWeed Control: Tractor & hand cultivation, flaming, and use of correct cultural practicesPest Management: Happy Boy Farms uses good crop rotations and row covers to minimize pressure from pests.Acreage: 320 acres