Farmer's Market Vendors

Greg Beccio has been growing organically for over 30 years in the central coast region of northern California. Happy Boy Farms is based near Watsonville, and tends to multiple plots of land in neighboring counties. Each field has a unique microclimate and soil structure, creating a multitude of growing conditions for a wide array of row crops, chosen and planted specifically for each region and season. All crops are harvested, washed, and packed by hand, and are delivered at peak freshness to farmers’ markets, local restaurants, and retail locations in the greater Bay Area.

The achievements and prolonged existence of the farm are directly due to the dedication and enthusiasm of the Happy Boy employees, some of whom have been with the farm since its beginning, well over a decade ago.