Flatland Flower Farm

Joann Krueger & Dan Lehrer

Joanne Krueger and Dan Lehrer, both employed in journalism and media, started a plant nursery in 1995 in their Berkeley backyard. Their nursery business, Flatland Flower Farm, quickly expanded to occupy four backyards in the Berkeley neighborhood known as the “flatlands” (hence the name). They started selling their starts at the Berkeley Farmer’s Market during their first season.

In 1999, seeking additional space, they moved to an apple orchard property west of Sebastopol, in Sonoma County. During the next decade, they converted the apples to organic and erected three greenhouses to handle their plant production, which is now almost entirely herbs and vegetables instead of flowers. Dan and Joanne work full-time to manage their orchard and nursery business, and to raise their son, Julian.


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Markets:Downtown Berkeley (Saturday)Season:
March – Nov (Saturdays), Sept – Nov (Thurs)Product: Plant starts and applesFarmer's Name: Joann Krueger & Dan LehrerMailing Address: 580 Tilton Rd.
Sebastopol, CA 95472
Email: flatland@sonic.net
Phone: (707) 823-3453
Website: www.flatlandflowerfarm.comFarm Location:
Sebastopol, Sonoma County, CADistance From Berkeley:
70 milesSoil Type: Sandy loam (orchard), organic potting mix (plant starts)Water Source: WellAbout the Farm:
Flatland Flower Farm is owned & managed by Joanne Krueger and Daniel Lehrer. They hire 1 additional employee at peak season.Organic Certification: Certified Organic by CCOF since 2003Fertilizer: Use of organically-approved fertilizers, such as PhytaminWeed Control: Mowing in the apples, hand weeding for nursery stockPest Management: Pheromone distruptors in the apple orchard to control the coddling moth, use of beneficial insects like ladybugs, use of organic insecticides like GC Mite, use of Sluggo for snails, and handpicking pests from nursery stockAcreage: 21 acres