Dirty Girl Produce

Joe Schirmer

Dirty Girl Produce was founded in 1995 on a small piece of land in Santa Cruz. Joe Schirmer started working for the farm in 1997 after completing the UCSC Farm and Garden Program and working on other farms. Joe purchased Dirty Girl Produce in 1999, and has since expanded the business from 3 to 24 acres, adding new crops like strawberries and dry-farmed Early Girl tomatoes.

Dirty Girl Produce farms on two pieces of land. One parcel is a few miles inland, where it gets hot enough to grow tomatoes as well as a variety of beans and heat-loving herbs like basil. The other parcel overlooks the Pacific Ocean. There, the cooler weather is perfect for strawberries, brassicas, alliums, and greens.

In addition to selling at farmers’ markets, Joe is active in the farmers’ market community as a board member for
organizations SCCFM (Santa Cruz Community Farmers’ Markets) and CUESA, which operates the Ferry Plaza Farmers’ Market.


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Markets:South Berkeley (Tuesday)Season:
Year-roundProduct: Mixed vegetables including radicchio, shallots, haricot verts, and Romano Italian flat beans. Dirty Girl Produce also specializes in dry-farmed Early Girl tomatoes and Cranberry and Canellini shelling beans.Farmer's Name: Joe SchirmerMailing Address: 111 Rathburn Way
Santa Cruz, CA 95062
Email: info@dirtygirlproduce.com
Phone: (831) 566-2433 (stella)
Website: www.dirtygirlproduce.comFarm Location:
Watsonville, Santa Cruz County, CADistance From Berkeley:
91 milesSoil Type: SandyWater Source: MunicipalAbout the Farm:
Owner Joe Schirmer farms year-round with the help of 4 farm managers and 5 part-time employees. During peak season there are approximately 20 paid employees.Organic Certification: Certified Organic by CCOF since 1995Fertilizer: CompostWeed Control: Hoeing and tractor cultivation, hand weedingPest Management: Companion planting, maintaining on-farm habitat for beneficial insects, and use of row coversAcreage: 24 acres