Design Trade Show: Managing New Product Design: Design Theory and Methods
This semester, graduate students in multiple disciplines from UC Berkeley and the Autonomous University of Mexico City (UNAM) have created innovative products and services, with an eye to the “triple bottom line” – designing products to be good for the environment, serve a social need, and make a profit. This operationally focused course aims to develop the interdisciplinary skills required for successful product development in today’s competitive marketplace. Each student brings his or her own disciplinary perspective to the team effort in order to synthesize that perspective with those of the other students in the group to develop a sound, marketable product.
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