If you participated in the football festivities this past Sunday, you were one of over 108 million Americans who tuned in for the game – and the big budget ads. There was one commercial that didn’t make the cut, and we think it’s an important one for more Americans to see. SodaStream is a tiny competitor to soda giants Pepsi and CocaCola, but they take a stab at them and their inefficient disposable plastic bottles used to deliver their product. It’s a well-aimed ad with an important concept: companies who provide alternatives to plastic, and deliver a comparable product, should broadcast that message far and wide. Americans need viable alternatives to industry dinosaurs who contribute to our waste, plastic and environmental woes. Head to Grist for more.
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