You’ve seen them on billboards, TV commercials, newspaper and Internet ads: businesses claiming to “go green.” “Going green” is trendy but how can you discern genuine sustainable action from a PR prank? How can you tell which companies are walking the talk and which are just trying to cash in by using the term “green”? On Thursday August 18, join Ali Geering-Kline of the Center for Environmental Health and Jennifer Kaplan, author of Greening Your Small Business, as they help us fine tune our greenwashing radar by telling us what red flags to look for, why we should care, and what we can do to call greenwashers out. Click here for more details.
[Photo by Roselia Choi]
