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The Ecology Center received exciting news from our friend Annie Leonard, author of the book The Story of Stuff and narrator of the Story of Stuff viral videos that are burning up the Web. She sent us this photograph of a grocery store in Washington DC that has cleared out their bottled water stock and replaced it with a big sign about bottled water. Beneath the sign, the Story of Bottle Water video plays continuously. Says Annie, “I am constantly amazed at the innovative ways these films are used and disseminated, but this one is especially cool. Maybe we can all get our local stores to do this?”